Paid collaborations should be clearly identified so audiences understand when a creator has a commercial relationship with a brand. Labels such as #ad, #sponsored, or Paid Partnership can make sponsored content easier to recognize.
Affiliate links and commission-based promo codes should also be disclosed because they can create a financial relationship between the creator and the brand.
Disclosures should be clear, visible, and placed close to the promotional content rather than hidden in a profile, comments, or behind a “more” button.
For videos and livestreams, the disclosure should be presented in a way viewers can actually notice, including during the content itself where appropriate.
Clear disclosure helps creators, brands, and audiences maintain transparency and trust while reducing the risk of misleading advertising.